Increase your sales performance with our sales training!
The Lammore Inc. Single Sales Principle program is a 13-week, certified, online sales training accredited by the Chartered Management Institute (CMI) and the International School of Management (ISM).
Lammore Inc. is an award-winning sales training organisation, accredited by the ISMM, ILM, CPD Standards Office, CMI and is endorsed by the UK awarding body, The Institute of Sales Management and Highly Commended by the British Excellence in Sales & Marketing Awards.
The aim is to improve the selling skills of anyone involved in sales through their online, blended and/or classroom training programmes.
The Principled Selling Series is the proven 21st century approach to client centric selling.
Globally recognised and used by corporations such as Microsoft, Google, Procter & Gamble (P&G), Black and Decker and The University of Leeds to name a few.
Based around 16 words broken down into 3 elements, The Single Sales Principle is all about how people buy!
Learn what drives & motivates clients to make purchasing decisions…
How Lammore sales training program assists our clients with developing their organizations and opportunities through sales development?
Online Tutor Led
Imitating a planned and fixed term study classroom environment with synergistic online tutor-led meetings
Online Supported Self Study
Set your own learning goals but realize that booked guide support is accessible to upgrade the learning interaction
Workshops & Keynotes
From in-person classroom training to inspirational live sessions to kick-start your event
"Raise selling confidence and credibility. Raise prospect conversion levels Significant increase in sales productivity."
View Our Sales Training Program
What our sales training program consists?
| Module 1: The Single Sales Principle & the Proposition Lesson 1: Introducing the Single Sales Principle Lesson 2: Compelling Needs Lesson 3: Credible Solutions Lesson 4: Perceived Value Assignments: ✓ SSP – The $500 Exercise ✓ Top 5 Compelling Needs ✓ Creating Authority ✓ Top 5 FAB’s ✓ The Value Line | Module 2: Defining the PropositionLesson 1: The Proposition Concept Lesson 2: The Proposition Edge Assignments: ✓ Proposition Concept ✓ Proposition Edge – The Squiggly Line ✓ Proposition Edge – Competitor Analysis |
| Module 3: Believing in the Proposition Lesson 1: The Top Performer Formula Lesson 2: Talent vs. Practice & Process Lesson 3: The Rapport Triangle Assignments: ✓ The Performance Iceberg ✓ The Rapport Triangle | Module 4: Pitching the PropositionLesson1: Establishing Credibility Lesson2: The Elevator Pitch Assignments: ✓ Credibility Statements ✓ The Elevator Pitch |
| Module 1: Step 1 – Define Lesson 1: The 5 Steps Overview Lesson 2: The Single Sales Principle Lesson 3: Making Time to Sell Assignments: ✓ SSP – The $500 Exercise ✓ Price vs. Competitor ✓ Creating Authority ✓ Top 5 FAB’s ✓ Quadrant 2 Activities | Module 2: Step 2 – Engage Lesson 1: Networking & Cold Calling Lesson 2: The 4 W’s Lesson 3: Checking the “M.A.N” Lesson 4: Starting the Prospect/Client Interaction Assignments: ✓ Referral Plan ✓ Prospect/Client Interaction Structure |
| Module 3: Step 3 – Probe Lesson 1: Questioning Techniques Lesson 2: IQ Questions Lesson 3: Compelling Needs Questions Lesson 4: Gaining Commitment Lesson 5: The Question Funnel Assignments: ✓ IQ Questions ✓ CN Questions ✓ Create the Questioning Funnel | Module 4: Steps 4 & 5 Propose & Close Lesson1: Sizzle Selling Techniques Lesson2: Presentation Skills Lesson 3: Props Lesson 4: Case Studies & Killer Stats Lesson 5: Analogies Lesson 6: The Close Assignments: ✓ Your Case Studies & Killer Stats ✓ Analogy Preparation |
Module 1: How We Make Decisions Lesson 1: The Single Sales Principle & The Close | Module 2: Objection Handling Lesson 1: Avoiding Objections |
Module 3: The Principles of Negotiation Lesson 1: Principle #1 – Everything is Negotiable | Module 4: Conducting The Negotiation Lesson1: Buyer Tactics |
