Loud by Afiya was started by Afiya Bishop officially in 2012. It originally started off as a jewellery line but Afiya soon branched off into retailing clothing that she bought online. Afiya then opened a boutique in Woodbrook where she sold the clothing she bought wholesale and then retailed. Back then Afiya only designed jewellery. Later on she launched her clothing designs of her own which was more of a hit than the clothing she retailed. After two years she closed the boutique to focus on her son Ayden and four years later in 2018 opened another, this time only selling her own designs. Presently located at #8 Bengal Street, St. James, Trinidad. To serve Loud’s regional client base, pop up shops are hosted, at least twice per year, in other islands such as Jamaica and Barbados. Loud also has an ecommerce website where local and international clients can purchase and have items shipped to them.
Loud’s social media presence is strongly established with over 25k followers on social media (Instagram and Facebook combined). Most of the marketing is done on social media by running Facebook and Instagram ads, Insta-stories and videos plus posts to test product reaction. Word of mouth and sometimes newspaper, magazines and blog posts are the other forms of marketing used. Afiya Bishop has always had an eye for fashion. She was a freelance stylist working with local Soca artists and styling commercial shoots and TV shows. Bishop studied Fashion Management at the University of Trinidad & Tobago. She also worked in marketing at the corporate level, landing the jobs of Marketing Coordinator and Marketing Manager of Chioma and Bang Bang.
Afiya started designing for the woman that she wished she was. She wanted her clothing to make women feel amazing and boost their confidence making them be their best self and proud of who they are. Loud is a woman empowerment brand that embraces bright colours and printed fabrics. Each piece is carefully designed to accentuate the unique contours of every woman regardless of size. Loud caters to the everyday modern superwoman who is always on the go and wants to feel fabulous. Loud’s product line consists of accessories , tops, pants, shorts, tees, dresses, jumpers, rompers and kaftans.
Afiya’s Love for Afrocentric fashion and music led her to have her first brunch party event in 2019 called Loud Afrobeats Brunch, where she highlighted the bridge between Caribbean culture and African culture. Attendees dressed up in African print clothing and enjoyed African and Caribbean inspired dishes and drinks. Afiya hopes to to turn this event into an annual one after the pandemic.
Afiya has now branched off into home decor in Oct 2020 and opened a Home Boutique called Loud Accents. Items are retailed, she makes some of them and local interior decorators sell their creations at the home store. Both stores are located in the same building making shopping easy for clients.Afiya is also no stranger to the Carnival industry. She got her first taste of managing a carnival section when her friend and Soca artist Lil Bitts asked her to partner with her to design and market a section in the carnival band Paparazzi.
In 2020 Afiya then became the owner of her own carnival section with the band Paparazzi and successfully launched and sold out her section.
About Loud By Afiya
Founded by Trinidadian Afiya Bishop, LOUD brought vibrant and unique patterned styles to the fashion landscape of Trinidad and Tobago. What started out as a personal fashion endeavor quickly developed into a Caribbean sensation for feminine beauty and empowerment.
An essential addition to every woman’s closet. Anyone can feel fabulously LOUD with our unique pieces. Constructed with quality materials each one piece is crafted to fit almost any shape or size
Handmade with quality materials LOUD offers trendy styles that embrace vivid colours, select prints, and patterned fabrics. Our Atelier and online store are driven by a passion to outfit every woman with a look and feel that’s simply phenomenal.
Home Decor, garden and gifts. Creating the perfect background for your life
Contact info and social media access
Loud by Afiya
- 1 (868) 462 8376